HI. I like people, including you.

I'd love to hear from you, so please feel free to drop me a line. Coffee chat? Admissions consulting?  Speaking invitation? Investment?  Excited to hear.

Austin, TX 78703

A place to share prose and photography not in a spirit of hubris or sense of it being worthy--but as a discipline to keep me constantly improving.


Building the Ultimate CRM: Using Air Table as an Organizational CRM

Evan Baehr

I have been a “CRM” junkie since 6th grade — the year I got my first ‘PDA’ — a Palm Pilot on which I inputted all of my classmates’ mailing addresses. Lame, I know! Over the last 25 years I have used basically every popular website, app, and platform designed for ‘relationship management.’ I’m a junkie. Why? I could go on at length but I’ll share this: being on top of relationships means we are living with integrity because we do what we say we are going to do (e.g. to our cousin at a family meeting we say “‘I’ll ping you when I’m next in Detroit” and to a new business contact we say ‘I’d love to introduce you to my CPA’ — in both cases we’ve triggered action items that need follow up in order to preserve our relational integrity. That is why I care.

I write this blog post to share how I use Airtable — a hot Silicon Valley company that built a web application that a mix of Google Docs and Salesforce.com — as a relationship management tool. 

I’m writing this doc to collect and share in a more focused way how I use this platform for a handful of key workflows that are core to many organizations: raising money, building relationships, hosting events, etc. 

I have created two sets of resources below:

  1. shared AirTable base ‘views’ that let you access the tool directly and play around with the data.

  2. Videos of voice over screenshares that explain how I use each one.

For those wanting to dive in, here are the links to the shared views of the base:

My advice: I would suggest you spend 20 minutes watching these videos and playing around with these models in thin thinking in what ways it might be helpful for you and your organization. Please copy is much as possible out of these bases and in my workflows and then make sure to tell me how to do it even better.

CRM Basis + AirTable 101

In the following video, I do a brief overview of what your table is, the navigation of basic views, and the creation and use of new fields.

Using AirTable as a CRM - The Advanced Basics

In this video I will show you how I have replicated some common features of a CRM including tags, notes, and recency of contact.

Creation of Custom Views

In the following video I give an overview of how to use filters, groups, and how to create new views to get to groupings and filters.

Creating Targeting Lists for Events

A common use case is helping create prioritized lists to generate an invitation to something such as a gala. In the following video we create star ratings for records and then build a funnel to track invitation management.

Using Ratings and Formulas to Build Revenue Projection Models

When you’re trying to build revenue projections you are having to determine the target ask or contract price as well as the likelihood of closing that deal. Below I use air table to help build out a donor and donation pipeline to understand the overall size and health of the final as well as the projected revenue on a monthly basis.

Now: you tell me! What else would be interesting to learn about? How else have you used AirTable? What other key functions are you trying to build out over here?

Using AirTable as a CRM - The Advanced Basics

In this video I will show you how I have replicated some common features of a CRM including tags, notes, and recency of contact.

The Millennial Entrepreneurial Spirit: Move Fast, Break Things

Evan Baehr

I delivered the testimony below on September 9th, 2015, before the Budget Committee of the U.S. House of Representatives. 

For years I wanted to be you. I ran for City Council (but lost). I worked at DC think tanks and as a legislative aide in Congress. I believed that public policy was the best avenue for social change. I no longer believe that. Thank you to Chairman Price for inviting me here to share why.

I met a man named Peter Thiel, who taught me it is precisely the people who want to “change the world” that should start companies instead of work for government or nonprofits. Peter brought this spirit to bear on many major public problems — and for each he created a company.

  • Wrangle in the FED? PayPal.
  • Get to Mars? Space-X.
  • Combat terrorism? Palantir.

The good news is that this spirit is alive among my generation. According to the Reason-Rupe Millennial Survey, 55% of millennials want to start a business… and not merely for financial gain, but also to improve the world around them.

When we are asked what factors lead to our ability to pull this off, we respond: hard work (61%), ambition (39%), and self-discipline (36%). At the bottom of that list — literally the lowest ranked option — was government programs. In fact, 53% say Social Security unlikely to even exist when we retire.

So largely this means we are a go-it-alone generation. AngelList, LegalZoom, Amazon Web Services, Code Academy and others have all democratized innovation in important ways. But here’s the problem: it isn’t just that government doesn’t get it, it’s that government stops many of us who do.

There are burgeoning tech industries such as genomics, mobile health, quantified self, bitcoin, 3D printing, MOOCs, and self driving cars that could dramatically lower costs and improve services that have bearing on many entitlement programs — but are caught in Washington’s crosshairs.

Coursera and Udacity set out to enable everyone the world to access the best professors. The State Department banned the export of their content.

23andMe set out to enable every person to map their genetic code. The FDA, has effectively shut them down.

My previous company, Outbox, set out to reduce wasted paper and transportation costs with an alternative to the US Postal Service. In an infamous meeting with the leadership team of USPS, we were told by the head of digital innovation: “Digital is a fad; it will only work in Europe.”

What used to be a benign incompetence — like Senator John McCain’s references to FaceSpace and MyBook — has turned into an active malevolence.

What do Burundi, Afghanistan, and Mongolia have in common? They are all rated by the World Bank as better places for starting a business than the U.S.. In fact, we rank a paltry #46.

This makes sense when we think about contrast between tech and government:

  • We set up websites and web applications with no permission, whereas you need pre-market review.
  • We have freedom of speech and marketing, whereas you have quiet periods and off-label marketing bans.
  • We drive early adoption, whereas you require licenses.

To summarize: If our motto is “move fast, break things,” yours might as well be: “If you move too fast, we break you.”

But there is a new strategy driving companies such as Uber, Airbnb, and my new company, Able.

When we encounter broken systems, we use technology — and in particular mobile, geo-aware, and socially enabled capabilities — to organize people around a new, high-potential product.

In the case of my current company Able, Washington has tightened restrictions on banks so that they are much less likely to lend money to small businesses. Facing this, we built the world’s first collaborative lending platform so that the Fortune Five Million — those who create two thirds of all jobs and employ half of the workforce — can access the capital they deserve. Small businesses in 40 states can get funded today at http://www.ablelending.com.

The companies we support so often express the the spirit I have been describing to you.

A passion for outdoor adventure and love for helping people led Greg McEvily to create a Kammok, a premium outdoor gear brand, whose hammocks and sleeping bags equip and inspire thousands to be more active.

An undiagnosed illness led Kelly Love and Allison Evans on a quest to rid homes of toxic cleaning products. Branch Basics now has over 25,000 fans who get to clean free of toxic chemicals.

What grew from the aftermath post-Katrina New Orleans has become Michael McDaniel’s Reaction, inc. — whose modular emergency Exo housing system stacks like a set of coffee cups so it can be rapidly transported down any US interstate highway and light weight enough that four men can unload enough housing for 100 people in one hour.

These millennial entrepreneurs seek to transform the world they live in through a for profit company that delights its customers, honors its employees and suppliers, and returns a profit to its investors.

In advance of this hearing we asked our community what they thought you should do. I’ve included those statements in the full testimony and wanted to share that of business owner Joseph Malchow especially.

Joe told us:

Americans are learning, every day, that when government regulates people, prices, and technology, the people lose. What’s the price of regulation? Take the cost and convenience of an Uber ride, and subtract it from the cost and inconvenience of a taxi ride. The American people feel the benefits of the idea of creative destruction every day. And they love it. Silicon Valley is turning shadowy regulated industries into genuine marketplaces. It’s high time rulemakers got on board.

Once Washington gets on board, it is our hope that you move a little faster,
break a few more things, and let us do the same.


You can read the full testimony here

Best career advice ever written--from a serial founder, billionaire, and SCOTUS clerk reject

Evan Baehr

This describes Americans today: instead of particular goals, we chase a neverending proliferation of options. In middle school we’re encouraged to start hoarding extracurricular activities. In high school ambitious students compete harder to appear omnicompetent. By the time a student gets to college, he’s spent a decade curating a bewilderingly diverse resume to prepare for a completely unknowable future. Come what may, he’s ready—for nothing in particular.

A definite view, by contrast, favors firm convictions. Instead of pursuing many-sided mediocrity and calling it ‘well roundedness,’ a definite person determines the one best thing to do and does it. Instead of working tirelessly to make herself indistinguishable, she strives to be great at something substantive—to be a monopoly of one.
— Peter Thiel in Zero to One

PODCAST: WILDSAM'S Taylor Bruce on literature, stories, and adventure

Evan Baehr

So thankful for the witty, literary, and passionate Taylor Bruce of Wildsam Field Guides for joining me for Able radio.

Taylor is founder of @Wild Sam Field Guides, the most stylish and curated of American  travel brands, built upon telling true stories of place. In developing his unique series, Taylor has learned about business from his own bootstrapping approach and from listening to stories from hundreds of business owners across the country. 

My first go at a radio show: send your feedback

Evan Baehr

I'm so thankful for getting to do what I do; if I had to summarize what I do, it would be something like: meeting with extraordinary people to either convince them to give us money, convince them to join our team, or convince them to take our money.  At the core of this is meeting with amazing people with powerful stories.  But getting to keep those stories to myself would be selfish--so we decided to do something about that and being telling and producing these stories for everyone to hear.

I listened in a new way to a range of podcasts, took Alex Blumberg's (of Planet Money and Gimlet Media fame) Creative Live course, bought some gear, and turned on a mic.  Below is one of our first stories--this one with Greg McEvilly.  And all of the audio-wizardly is by the amazing Tripp Johnston

I'd love your help!  Would you give this a listen and then leave me some feedback?  We'd looking for ideas for how to make it better.

Greg is the chief equipping officer and founder of Kammok, an innovative outdoor brand that connects people with the adventure of changing lives.  “When people buy from a certain brand, they are essentially casting their vote for a product — make them want to cast their vote for you.” - Greg McEvilly

From receiving his startup’s first loan at his parents’ breakfast table, to reaching his Kickstarter goal on the first day, Greg has built a “MOB-like” business around his personal passion, helping others.

A Scurry Farewell

Evan Baehr

On Monday, May 11, 2015, the day of the final, formal hurrah of 1158 Fifth Avenue, New York, NY—the 39-year home of Pam and Richard Scurry—we (their children) hosted a regal affair and presented to the Scurrys a set of letters from their friends and family to celebrate and record the many lives changed and blessed by this family in this home.  

May their legacy inspire future generations to practice such radical hospitality. 

With love, 
Kristina and Evan Baehr
Julie and Rich Scurry

Founder's Corner with Sam Decker

Evan Baehr

Thank you to Sam Decker and Openview partners for having me on their Founder's Corner show.  Sam is a remarkable entrepreneur himself and a great interviewer!  Original post here.

Before turning 30, Evan Baehr had graduated magna cum laude from Princeton’s Woodrow Wilson School, Yale’s Divinity School, and Harvard’s Business School. He’d worked as a legislative aide for Congressman Frank Wolf, served as an advisor for PayPal co-founder Peter Thiel, and been offered a full-time job by Facebook COO Sheryl Sandberg two years before the social network went public. Had Baehr accepted that offer, his financial and professional future would have likely been secure.

But Baehr chose a different path.

In 2011, he called Sandberg to tell her he was turning down her offer to instead found Outbox, an ambitious startup aimed at disrupting the antiquated mail delivery model by building a new, digital version of it. Initially, the company received a lot of hype and attention (as well as investment capital from tech luminaries like Mike Maples and Peter Thiel), but Outbox folded in 2013 after it became obvious that the company’s business model — and its partnership with the government — was untenable.

Like many great entrepreneurs, however, Baehr and his co-founder Will Davis didn’t view that failure as a dead end.

In fact, within a few weeks, they’d taken the company’s team (and what was left of the $5 million it had received in outside funding) and spun it into an entirely new venture — a small business fundraising platform they called Able Lending. Watch the video below to hear Baehr explain when (and why) he realized Outbox needed to pivot, why he still believes turning down Facebook was the right decision, and what he learned from Peter Thiel about embracing irrationality and attacking narrow markets.

We do what we love, not what we think; James K. A. Smith on Philosophy of Action

Evan Baehr

I have recently been very inspired and challenged by the work by James K. A. Smith around "cultural liturgies."  It has me worried that I have actually bought into a number of narratives - stories, really - that form my preconscious knowledge, something of which I am totally aware. So while I think I control my own actions and those actions come from my thoughts, I am deluding myself. This is terrifying if true. It would be like the puppet for the first time leaning back and noticing a set of strings running up to his master. Here is my quick summary of the core of one of his arguments: 

We [modern people in the intellectualist tradition] think that we do what we think - that our actions come from our thoughts.  So to change our action we change what we think; so we consume content to increase our knowledge (read: TED Talks).  But in reality we do what we love.  So to change what we do we must change what we love. Since love is an action that produces a feeling, changing our loves is really about doing actions - doing things that produce love. This attempt to change what we love is called "curating the heart." This is a challenge for intellectualists because, while we know how to consume content and change our mind, we do not really know how to curate the heart.  The only hope we have for curating the heart, Smith argues, is gathered worship.  While intellectualists see worship and community as a source for content, it is rightly seen as a place where narratives are repeated and experienced through ritual such that the participants internalize those stories in their subconscious. To the non-theist critics who have no "formal liturgical community," you too have liturgies you follow, you simply may not be aware of them. Why do you love what you love?  Well, what stories do you believe and where do those come from?  There you'll find your narratives, your liturgies, and your loves, which explain all of what you do. 

For more, check out Smith's work on How Worship Works.

11 super smart things I learned from Sam Altman's first lecture

Evan Baehr

There is a plethora of books and talks about starting companies; Sam Altman (of YCombinator) offers the BEST around. Seriously worth your listening. Below are my 11 favorite lessons from his first lecture.

Every idea should sound totally crazy but actually be defensible with a short sentence.

If you are not an actual user of the product that you should surround yourself with the customer as much as possible

Initially it should look like your market is extremely small and that you pursue a monopoly of it. The key thing is that there is a huge market for your service and 10 years from now. Great start ups take 10 years.

You must begin with a mission. If you have several ideas that you're working on, should pick the one that you think about most when you try to not think about work.

The purpose of a start up to solve a problem that you're really passionate about.

What's more important than figuring out how to come up with ideas his building relationships with possible cofounders.

It is a great thing when other people don't like your idea. It is a sign that they are not likely to do it.

Better to build something that a few users LOVE than that a lot of users like.

Way easier to go from small number of customers who love it… to lots who love it… than from lots who like it to lots who love it.

Find a small set of customers: understand them extremely well… serve them extremely well.

Companies build what the CEO measures.

Check out his entire lecture series here.

A call for "founders" instead of brogrammers

Evan Baehr

"Continuing education" for our team at Able. 

"Continuing education" for our team at Able. 

My review of From Zero to One by Peter Thiel and Blake Masters

We live in the age of the brogrammer--male liberal arts majors that take 12-week crash courses to learn to code so that they can become the next Winklevoss twins. These founders have the only prompt they need for their startup: "Uber for ____." But we ought not only despair about these founders; we should also despair that the world's most talented engineers have devoted themselves to "helping more people click on ads," as founder Jeff Hammerbacher wrote. But into this desert of mimesis (for which the only cure may be aspergers) lands this work by Peter Thiel and Blake Masters, which lays out an orthogonal path for creating businesses that transform markets, countries, and even the human experience.

On first picking up the book it may feel like a light read--perhaps personal stories and rambles like Ben Horowitz's The Hard Thing about Hard Things (which I read in forty minutes). I was mistaken. Each 20 page chapter covers sociology, business theory, global macro economics, history, and Peter's hallmark synthesis: historical pessimism meets prophetic optimism. Each chapter feels like its own book--delivered to the reader in a form so concentrated as to induce an intellectual oversaturation.

As a founder myself, I found the most provocative section to be about the purpose of startups. They write, "A startup is the largest group of people you can convince of a plan to build a different future. A new company's most important strength is new thinking: even more important than nimbleness, small size affords space to think." In our age of mimesis--mere shallow mimicry--Peter calls us to build what I'd call a cult--a small group of believers who, together, can literally usher in a new future. That is an invitation I am excited to accept--and one I hope you will accept as well.

Wall Street Journal's Weekend Interview: A Case of Uncreative Destruction

Evan Baehr

Why isn't there innovation in government? Meet two entrepreneurs who wanted to help the U.S. Postal Service digitize mail. Some local postmasters liked it. Washington didn't.

In my mailbox several days ago was a bill from Time Warner Cable, a West Elm furniture catalog, a coupon for a cleaning service and letters for three previous tenants who moved out years ago. The only piece of mail I didn't throw away or put back in the box with a passive-aggressive note for the postman was the New Yorker.

Like many Americans, I have developed a careful strategy for dealing with the U.S. Postal Service: Use UPS or FedEx whenever possible. A few years ago, Evan Baehr and Will Davis decided to do something moderately more productive: They founded Outbox, a company with a digital solution to simplify—or eliminate—mailboxes across the country.

Read More

Walt Disney: the ultimate social entrepreneur

Evan Baehr

Recently I had the privilege of spending some time with Glenn Beck over what was a rather epic dinner party, covering topics including life extension, overcoming addiction, and whether or not The Blaze would exist in heaven.  

During this visit Glenn gave a very special tour of some of his most prized artifacts and their stories. The picture above is the original map for Disney World, hand illustrated by Walt Disney himself the weekend before he went to pitch his business.  Glenn’s deep admiration for and inspiration from Walt Disney comes from what most people today think of as the lamest of the parks: EPCOT.  It turns out that Walt had a profound vision for the future and envisioned a place where those visions would be created, shared, and realized.  Unfortunately this vision was never realized at EPCOT—and that is where Beck hopes to step in to build the community that never was: a community to celebrate and realize what can be. 

Read More

The Outbox Story goes to Washington - Congressional Testimony

Evan Baehr

Testimony prepared by my cofounder Will Davis to deliver before the House Oversight Committee on May 22, 2014.


Over the past two years, my cofounder, Evan Baehr, and I led a team of extraordinary individuals who each took on incredible personal and financial sacrifices to launch Outbox, an innovative approach to postal mail. We had the support of world-class investors – the same early backers of Twitter, Facebook, SpaceX, and Tesla – who risked millions of dollars to fund our operations.

I assert this to highlight that there are smart and talented individuals who care deeply about our country and the problems we face as a nation. These innovators are smart, passionate, and have already brought about tremendous societal change through new technologies and business models. Yet while their advancements have benefited every person in this committee room, they are too often left out of the governing process.

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Democratizing innovation - my interview with Newt Gingrich

Evan Baehr

From a recent interview by Newt Gingrich of Will Davis and Evan Baehr about Outbox. Listen to full interview by clicking play on black button below.  

Through our experience and watching that of hundreds of people around the country we learned that with little capital and a really small team you have a chance to validate a good or service that can delight millions of people and literally transform an industry, like Uber or Lyft with transportation or AirBNB with housing.  This democratizing of innovation has been enabled by many things; a prime example is cloud computing, which lets two web developers spin up servers to support hundreds of millions of customers.  This democratization lets more people more easily pursue innovation. 

In the Outbox scenario we wanted to solve a big public problem that obviously has a relationship to the government.  And through our experience we learned that there is no Amazon Web Services for public policy. Working with government requires millions of dollars and years of effort.  Forging this requires time and money--two assets of which startups have none. 

We're back at it again--working to build another disruptive company in a highly regulated space.  Alongside this our hope is that more young people who, five years ago, may have wanted to go to law school, run for office, or work at a think tank, would set out instead to create private businesses that can delight customers in a way that improves the services that government has delivered poorly on or stood in the way of. 


Why you should ask stupid questions

Evan Baehr

In launching a venture in a totally new space I have had to ask a lot of stupid questions lately.  Early on I felt embarrassed; I thought: they won’t take me seriously; they will expect me to already know; they’ll think I am not smart.  But recently I’ve had a change of heart on this and developed a confidence to ask more stupid questions. 

By stupid questions I mean ones that have known answers that I might be expected to already know.  Someone throws out an acronym and I have a blank stare and ask: what does that mean? Ten seconds on google would return the basic answer.  To some, this is a stupid question—you might even say an “ignorant question.”

My change of heart came from developing a right view of “ignorance,” which I see as a "known lack of understanding."  For example, "I am ignorant of online payment protocols" means I have not spent time coming to understand them.  

I am on a lifelong quest as a learner—it excites and challenges me.  This passion comes from inspiration from Charles Eams, about whom this was written, "Sell your expertise and you have a limited repertoire. Sell your ignorance and you have an unlimited repertoire. He was selling his ignorance and his desire to learn about a subject. The journey of not knowing to knowing was his work.”

Traveling on a journey of not knowing used to be one of my greatest fears—I had an idol of wanting to appear to be "in the know."  Now I realize that was a wrong view of knowledge—and a wrong view of myself.  Along this process I committed something even worse: pretending to know, an offense widely committed that carries huge costs: you undermine the intellectual integrity of the conversation by not knowing what is being said, you deceive others about yourself, and, worst of all, you fail to learn. 

I now have the courage to “sell my ignorance” and travel with excitement and courage along a journey of not knowing. If you have not already, I hope you, too, may find that courage. 



Why you should take random meetings

Evan Baehr

A very common time management approach today goes something like this: "only answer emails from the 'most important' people that can help you advance your agenda. And only write people or meet with people when you have a specific ask.  Similarly, expect the same from others.  In sum, don't waste people's time and don't let others waste yours."  I assert this because this is exactly what a Silicon Valley billionaire told me. 

Two years ago I responded to an intriguing email from a current student of my alma matter. He wanted some advance, but we had basically nothing in common.  Fortunately, I was starting to believe in the beauty of "random," "unexpected," and possible "unfocused" meetings.  And that was one of them. We talked for an hour about such a huge range of topics about life, law, tech, doctoral programs--the entire gamut. 

Recently I got to spend an hour with this really interesting person who wanted something pretty simple--some advice about figuring out what he was passionate about.  We walked and talked; we came up with an action plan how to meet the right people and learn the right things; and I made some introductions for him.

Well, he's not figured out exactly what is next, but he's decided to do something radical in his career and dive into technology.  He emailed me to say: 

This all has been possible because you answered the emails of a total stranger -- who was really confused a few years back on how to pursue his passion.

This kind of fruit most often happens from random encounters--from connecting with people who don't exactly  score highly on your "why am I meeting with you meter."  But this encounter proved so encouraging to me--that investing in those who can give you nothing back is truly the most rewarding--and may have a role in helping him find his calling. 

Would you join me in taking random meetings? I promise it can change your life. 

Becoming an optimist again

Evan Baehr

Building an early stage startup is emotionally turbulent. The daily highs and lows are severe--the psychological amplitude includes soaring moments of excitement and deep valleys of darkness.  Scott Cannon, cofounder of app Mailbox (acquired by Dropbox), recently shared a helpful visual representation of this process with me.  

The Psychology of an Entrepreneur (Courtesy Scott Cannon)

The Psychology of an Entrepreneur (Courtesy Scott Cannon)

In the beginning we start optimistic but uninformed--we are passionate, energetic, excited to be pursuing a new idea, yet naive.  As Donald Rumsfeld describes, we don't even know the "unknown unknowns."  We have figured out only a few things (the known knowns), may have identified what is next up to figure out (the known unknowns), but largely suffer from not even knowing what we don't know yet (the unknown unknowns).  Next in our progression we start to encounter pesky "facts" or "feedback"--our product is actually illegal, not a single person will pay us for it, three companies already launched it, etc.  This leads us to the state of informed pessimism.

A real test of an entrepreneur is how he reacts at this point: does informed pessimism lead to determined curiosity and perseverance?  or does it lead to despair or finality of the idea? There is actually no right answer here: in some situations the right answer at this moment is to say: I collected the right data to learn that my hypothesis was, in fact, negated and given this I will now stop investigating this idea, product, company, etc.  

To generalize, however, too many people give up at the moment of informed pessimism--and the truly successful entrepreneur knows how to endure this very tough time of pessimism and pull through to above the x-axis to return to informed optimism.

My first goal as an entrepreneur is to become an informed pessimist as fast as possible--I want to know every reason why my idea is absolutely terrible.  Then my second goal is to use every tool I can possibly find to collect information to become an optimist again.  

How have you managed to turn this corner and become an optimist again?

Top 10 people most likely to redefine venture capital in Austin by 2020

Evan Baehr

Amid unprecedented population, housing, real estate, and startup growth, Austin is in an exciting time for early stage venture capital.  Old firms are hemorrhaging.  New firms are being founded.  From dozens of conversations over the last few years, here are my picks for the people that will redefine this industry by 2020.  No question each of these awesome people will help make Austin the best city in which to build a startup. 

Josh Baer (@joshbaer) & Bill Boebel (@billboebel) : I group this dynamic duo together as cofounders of Capital Factory, the definitive end all and be all of co-working, collaboration, and startup communities in Austin.  It is the go-to space for events, startups, and (increasingly) angel investors.  Josh and Bill are both successful serial entrepreneurs, angel investors, and some of the most generous guys in town. Few things will happen in this town without the involvement and support of these guys. 

Brian Smith (LinkedIn)- UT finance grad who navigated the elite echelons of private equity at the legendary Greenhill and Tiger investment fund.  He jumped to join Bazaar Voice two years ago for what everyone knows was quite the ride.  For his age, Brian has done more corporate finance work than anyone else I know in Austin—with higher stakes and more ups and downs.  His experience prepares him to lead (or invest in) the fasting growing tech companies in town.  

Walt Roloson (@wroloson / LinkedIn) - UT grad who navigated the elite echelons of private equity at the legendary Greenhill and Tiger. Wait, is this Brian? Nope, his alter ego and CS major Walt Roloson.  After Tiger, Walt helped lead business operations at LinkedIn in San Francisco. Now back in Austin at Impossible Labs working on a stealth venture with a well financed and very smart team.  Walt is a rare breed of a developer with great product savvy who does DCFs in his sleep - for fun.

Evan Loomis (LinkedIn) - a native Austinite, Evan logged years on Wall Street and later as cofounder of TreeHouse, the Whole Foods version of Home Depot, understanding and growing businesses of all sizes.  After building a nationwide angel investing network, he’s recently invested deeply in helping build the investor base in Austin.  With a deep network of family offices around the country, Evan’s able to bridge traditional investors to exciting, early stage deals. Like no one else I’ve met, Evan is truly in it for long term relationships—and that depth of authenticity is there from your first encounter. 

Jeff Harbach (@jeffharbach / LinkedIn) - on first meeting, it’s hard to know if you’d prefer Jeff to be your cofounder, school teacher to your kids, tennis coach, or board member.  His generosity is only matched by his curiosity—making a great combo.  Jeff is deeply embedded in the Austin tech ecosystem, a McCombs MBA and former head of the Central Texas Angel Network. He’s at the forefront of new fund formation in town and has everything needed to nail it.  

Eric Garcia (LinkedIn) - Eric is another just great guy: incredibly generous of spirit, very savvy in advising companies, and just the kind of guy you want to spent time with. Eric remains rather low profile in Austin, from which he runs Harvest Growth Capital, after a stint at Austin Ventures.  His thoughtfulness and generosity earns his way into many high growth, pre-IPO companies in San Francisco and New York.  As more high growth, Series B and later companies emerge in Austin, Eric has the LP’s to fund them. 

Josh Jones Dilworth (@joshdilworth / LinkedIn) - From slick digs above Houndstooth coffee and Uchico, Josh and his team craft and share compelling narratives for some of the most important companies in the country.  Josh is the ultimate curator of things that matter in Austin—stories worth telling.  With the hustle of a Baltimore youth, urbanity of an NYU grad, glasses of a film producer, and savvy of the best of Madison Ave, Josh makes things matter. 

Pat Noonan (@lpnoonan / LinkedIn) - a Harvard College and Stanford MBA finance guy bottled up in quantified-self meets teddy bear.  This guy is awesome.  Approaching nearly a decade of investing experience, Pat brings the experience of a big fund wit the hustle of the investor everyone wants to work with.  With deep ties to Stanford, San Francisco, and Boston, extensive deal experience, and a network to boot, Pat is well poised to launch his own fund. 

Blair Silverberg (LinkedIn) - Austin’s own Westlake High School grad Blair Silverberg is currently at historic VC fund Draper Fisher Jurvetson in San Francisco.  He’s a Stanford engineer, holds a patent on telescoping snow shoes, and founded his own consumer internet startup.  He’s learning “how the big boys do it” but my bet is that he’ll return to Austin--bringing some Sand Hill Road magic back with him.  

John Komkov (LinkedIn) - it is rumored that John has the intellectual output of 10 Stanford grads - and I think it’s true. An Austin native, John was Stanford college, in town at Austin Ventures, and is now back at Stanford for an MBA.  This town should start a movement to draft John back.   Especially refreshing about John is his long term view on Austin’s strategic assets as a city and ecosystem; it’s not about bringing Silicon Valley here, it’s about capitalizing (literally) our strengths.  I may actually use John’s return to mark my official declaration that “Austin has made it.” 

Who would you add to this list? 


About the author: Evan Baehr would be a VC but spent his money on Torchy's tacos and diapers for his 18 month old.  Recently he opened people's mail at Outbox and is currently working on a stealth venture.  He's currently writing a book (with Evan Loomis) about early stage startups, story telling, and raising venture capital.  Learn more here.

The idea is only the first 1%

Evan Baehr

In my short time as an entrepreneur so far, I have been amazed by the reality that ideas don't actually matter that much; it's all about the execution.  

A false view of the world holds that companies launch with a "big idea," raise money, build a team, roll out stages of that product, and begin marketing and gaining traction.  

Right thinking holds that ideas are commonplace and their execution requires millions of combinations of dozens of factors until there is a fit--between founders, investors, product, and customers.  That fit is something I have run toward but failed to find.  However, little moments of traction along that sprint at least gave me the taste of what fit--traction--alignment--even shalom--can feel like.  That alignment begins with an idea but must align the next 4,999 things on top of it. This is entrepreneurship. 

Consider these wise words from Steve Job's--a passage dear to my friend and cofounder Will Davis. 

You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90% of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen.

And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous tradeoffs that you have to make. There are just certain things you can’t make electrons do. There are certain things you can’t make plastic do. Or glass do. Or factories do. Or robots do.

Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently. And it’s that process that is the magic.